Possible Marketing Projects for NECSI

The following are suggestions for possible projects that have come up from email discussions among Dealer Council members after reading the Marketing article posted on the Members Only page.
"Also, open your local telephone directory and look at the display ads for such organizations as Executone, Lucent........They ALL mention, in some way, their 'affiliation'.....strength in numbers..... we have this with NADA and we can capitalize on it. So think about it - lets be creative!" MJ Gaynor
Posted 11/2/97; Updated 7/1/98

Marketing Options
Task Benefit Est. Cost Yes/No
Update Logo Expanded Use minimal DONE
Consider Name change More marketable? minimal DONE
Provide Logo to members for their web pages Show membership in NECSI minimal Download from NECSI main page by right mouse click
Set up quality standards Increase market appeal? minimal _____
Provide brochure for members Use to market to Multi-location customers To be determined DONE
Provide vehicle logo stickers Increase awareness, dealer credibility TBD _____
Dealer Directory with map Use to market to Multi-location customers Done 2 times a year now ONGOING
Wall Plaque for members Credibility for local member TBD ______
Set up 800# for web surfers to call Supply leads to members minimal DONE

Task	Benefit	Est. Cost	Yes/No
Update Logo	Expanded Use	minimal	DONE
Consider Name change	More marketable?	minimal	DONE
Provide Logo to members for their web pages	Show membership in NECSI	minimal	Download from NECSI main page by right mouse click
Set up quality standards	Increase market appeal?	minimal	_____
Provide brochure for members	Use to market to Multi-location customers	To be determined	DONE
Provide vehicle logo stickers	Increase awareness, dealer credibility	TBD	_____
Dealer Directory with map	Use to market to Multi-location customers	Done 2 times a year now	ONGOING
Wall Plaque for members	Credibility for local member	TBD	______
Set up 800# for web surfers to call	Supply leads to members	minimal	DONE